Top 5 Ways A Blog Can Boost Your Business

A blog is a website that is updated frequently and is loved by Google for this very same reason. You see, the thing about Google is that it loves fresh new content and a blog is meant to do just that.

But how can a blog boost your business? Below we discuss five ways that a blog (any blog) can help your business and attract whatever it is you seek.

1. Visibility – one of the best things that can come out of you creating a blog for your business, is visibility.

As in getting your name and your brand out there on the web for people (and Google) to see. The worst thing about not having an online presence is someone (a potential client) typing your name or business name in their search engine of choice and coming up empty. No mention of you or your business. This is not 1996, this is 2011. Get with the program! And if you’re worried about bad publicity or negative customer reviews, guess what – a negative mention in 2011 is better that NO MENTION at all. So get out there and get visible. The way we see it, customer feedback is opportunity for improvement. Listen and fix it.

2. Leads – the great thing about setting up a blog is that it can fulfill whatever goal you set for it.

If leads is the name of your game, then make sure your blog does this for you. See more on that below.

3. Customers/Clients – I’ve done business with numerous clients as a direct result of my blog.

4. Referrals – if you decide to begin an informal social media marketing campaign on Twitter or Facebook, you will need a website to direct people to.

Make it a blog instead. This way you can update it regularly with news, tips, quotes, business photos and videos.

5. Sales – yes you can make money blogging, however the key is to set up a good business blog.

One that has goals attached to it and knows how to meet them. If the blog is generating clients for you, then you will be making sales. If the blog is generating leads for you, then you will be making sales. Referrals? The same applies and so on.

I am convinced that any business can benefit from a blog, any business including retail, food, finance, a local plumber, attorney, etc.

Keep It Simple

As long as you have an end goal in mind when you FIRST create the blog, you will reap what you sow. If you’re after leads, then set up an email marketing campaign to capture the email address of those who visit your site. What you do is offer a solid high quality freebie in return for the email address, and the trick is to keep it simple. Don’t go offering everything under the sun and clogging up your site with too much info, keep it simple and remember your end goal – to capture emails for email marketing.

Example – email marketing

Want a few good examples of what this might look like?

Ok. Have a look at what Chili’s and Learn Vest Daily are doing. They’re a great example of a simple (laser focused) site that is most likely meeting its goal. In fact, I am sure of it. They have an email sign up form front and center on their site and give away something for free to entice peole to sign up. The page is fun, clear and they have easy sign up forms.

To wrap this up, you now know five ways how a blog can boost your business. If you need help creating one, hit our contact button above and let me know.